CEO of Nike Korea
David Song currently serves as the CEO of Nike Korea. Previously, he was General Manager of Nike's North and NorthEast territory within China. He was responsible for two of Nike's five territories in China including the largest territory. The combined revenue of the territories was $1 billion. Prior to serving as General Manager, he was Nike’s Strategic Planning Director for Greater China and responsible for shaping their strategy in a region that generates over $2.5 billion in revenue. He also served as the Chief of Staff for the GM of Greater China. David formerly served as Brand Merchandising Director for Greater China and Footwear Merchandising Director for Emerging Markets when he was based in Portland, OR. As Footwear Merchandising Director, he was responsible for driving Nike’s footwear strategy by selecting and merchandising products for their $1+ billion annual emerging markets business.
David served in other numerous roles during his career at Nike with increasing responsibilities and growth. He was Footwear Business Director for Nike Sports Korea responsible for its annual revenue of $150 million and soon became Sales Director for Nike Sports Korea responsible for $340 million in revenue and over 600 Nike points of sales and over 400 accounts throughout Korean retail distribution. Prior to Nike, David was at McKinsey & Company’s Seoul office, Microsoft working on the launch plan for MSN Explorer, and began his career at Nike’s Korea operations. He earned his MBA from Harvard Business School and BA with Honors from The University of Western Ontario’s Richard Ivey School of Business.