Founded in 2011, simplehoney is a hotel search platform that makes it easy to find the hotels you love. Joyce is also the former CEO of Soompi, which is an pop entertainment fan site covering Asian dramas, music and movies. Soompi was acquired by Enswers, a Korean media company, in January 2011. Prior to running Soompi, Joyce was an attorney practicing corporate law with the firm Wilmer Cutler Pickering Hale and Dorr LLP and in the capital markets group in the New York office of Shearman & Sterling LLP.

Joyce entered college after completing one year of high school, graduated from Cornell University at the age of 19 and went on to receive an A.M. in Regional Studies, East Asia from Harvard University and a J.D. from Columbia Law School. Originally from New York City, Joyce currently lives San Francisco, California.